Why Sales Teams Deserve Better Than Boring Training. And why Selling Power just recognized Practica Learning for doing something different
Let’s face it, no sales team wants to sit through a two-day workshop filled with slides, or click through twelve hours of eLearning modules. Salespeople want to sell. They want to engage, solve problems, and make things happen. They learn best by doing, and the research backs them up.
That’s why the 70-20-10 learning model exists: 70 percent of learning comes from practice and real-world experience, 20 percent from social interactions, and only 10 percent from formal instruction. Yet most organizations still spend 90 percent of their sales training budgets on telling salespeople how to sell, instead of giving them opportunities to practice.
At Practica Learning, we take a different approach. One that aligns with both the research and how Sales Teams actually want to learn.
We design immersive, hands-on learning experiences:
1:1 Sales Labs and Conversation Labs
Live and virtual Deliberate Practice scenarios with highly experienced Roleplayer Coaches and AI
Realistic simulations based on your unique sales environment, products, customer objections, and culture
Our training happens in your world. We tailor each engagement to reflect your customer conversations, integrate live deals into the flow, and deliver measurable results.
It’s a method that works. Our clients know it, and now so does the industry.
We’re proud to share that Practica Learning has been named to Selling Power’s annual list of Top Sales Training Companies.
“It’s great to be recognized by Selling Power,” says Randy Sabourin, Co-President of Practica Learning. “But the real honour is the trust our clients place in us to help their salespeople and managers build deeper relationships and drive revenue.”
We also continue to innovate. Our AI-powered coach, Aria, is now fully integrated into our sales training journey, scaling practice opportunities, providing instant feedback, and reinforcing skills between human-led sessions.
Sales training should not be about passively learning what to do. It should be about practicing until you can do it, confidently, under pressure, and leveraging your style.
