Planning an Event? Turn Strategy into Execution with The Conversation Lab

Over the past year, several clients have asked us to help make their annual conferences more than just a series of presentations. They were looking for something that would energize attendees, deepen skills, and enable strategic priorities, all in a format that felt engaging and relevant. That led us to reimagine our learning events as The Conversation Lab.

The Conversation Lab is a dynamic, immersive, event-based learning experience that allows participants to actively engage, refine, and transform communication skills in real time.

The Conversation Lab is not a presentation or a workshop. It's a live experience where your team watches a real-world workplace conversation unfold (performed by our professional Roleplayers) and then actively shapes what happens next. With guidance from a facilitator, the group can press pause, test out new approaches, and rework the conversation in real-time.

What your team gets from this isn't just engagement; it's practice and skill development. They walk away with clear tactics for handling tough conversations, whether client pushback, difficult feedback, performance management, or pitching a new corporate strategy.

We've integrated our AI-powered practice tool, Aria, into the experience. That means people don't just observe the lab. They can also practice key conversations on their phones before, during, or after the event. Aria creates a space for them to try out language, build confidence, and get personal, private, and practical feedback.

If you're planning an event and need lasting learning, a practice that enables your strategy, strengthens critical skills, and genuinely engages the room, let's talk.

More info? https://www.practica-learning.com/s/The-Conversation-Lab-Practica-Learning-Event-Solutions.pdf

Doug Robertson

Doug Robertson is an expert at helping companies drive learning retention through experiential learning – especially deliberate practice. He earned his MBA (Financial Services) at Dalhousie University in 2004 and holds certificates in Leadership, Project Management, and Adult Education. Doug is based in Toronto, Canada, and is AVP of Business Development at Practica Learning Inc.

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