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Doug Robertson Doug Robertson

Human vs. AI Practice: An Opinion.

Earlier this year, I wrote about what three years of research tells us about AI-enabled practice versus human-led practice. The short version: both work, but for different things. If you missed it, you can read it here.

Since then, we've gone deeper. More papers, more client conversations, and — honestly — more pressure from the market to pick a side. So here's what I think, stated plainly.

Blended doesn't mean equal.

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Doug Robertson Doug Robertson

Practicing in the Age of AI: What Three Years’ Research Actually Tells Us

Over the past two years, practice-based learning has changed quickly. AI tools can now simulate customers, patients, and coaching conversations on demand. At the same time, organizations are still investing in live role-play, simulations, and practice with facilitators or professional actors.

Lately, I keep hearing the same practical question: Does AI-enabled practice work as well as human-led practice — and when does each make sense? Here’s what the research says.

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Sales Conversations Doug Robertson Sales Conversations Doug Robertson

Salesforce Conversation Skill Development: When to Use AI and When to Use an Expert Coach

In summary, the optimal strategy isn't choosing one over the other but integrating both approaches thoughtfully. In fact, a blended approach delivers the most significant impact by pairing the strengths of each method at the right time: AI-enabled practice provides scalable, always-available opportunities to build foundational conversation skills through consistent, repeatable scenarios—backed by real-time, analytics-driven feedback in a safe, judgment-free environment. Practice with human coaches adds the emotional depth, nuance, and adaptability required for complex, high-stakes conversations. Expert coaches offer a psychologically safe space to explore, refine, and grow through truly personalized and unbiased feedback. Manager-led practice plays a valuable role in reinforcing job-specific behaviors, coaching in real-world contexts, and aligning communication skills with organizational culture—best used to complement formal training rather than replace it.

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