e-roleplay Announces Name Change To Practica Learning
Posted on October 3rd, 2016

Toronto, Ontario, October 1, 2016 – In alignment with an aggressive growth strategy, eroleplay Inc. will change its name to Practica Learning Inc., launch a new company website and introduce an updated corporate identity.

Over the past sixteen years, thousands of individuals from nearly two hundred clients have experienced individualized roleplay coaching from e-roleplay inc. As of October 1, 2016, the company will officially change its name to Practica Learning. This change reflects an expansion of its service offering that applies the science of deliberate practice to assist corporate learning teams with their sustainment challenges.

“Our customers’ need to lower training costs yet achieve higher rates of learning adoption and application has fueled our innovation and growth. Practica Learning better represents a broadened offering that continues to bridge the knowing/doing gap.” Cameron Anderson, Co-President

Since Cameron Anderson and Randy Sabourin purchased the company in 2012, it has experienced double digit growth and continues to serve existing clients such as BMO Harris, Biogen, Time Warner Cable and TD Bank plus newly acquired accounts such as A.T. Kearney and Oerlikon. These clients and many others have benefitted from the unique learning sustainment services delivered by the Practica Learning team of instructional designers, learning specialists and professional writers and actors.

“I think this shows a commitment to growing the organization and emphasizing to our customers and our team that this change aligns the organization with the value that we deliver.” Randy Sabourin, Co-President

The company has grown dramatically since its beginning in 2000, and is looking forward to this next chapter in its history.

Contact: Cameron Anderson, Co-President 1-416-366-6296 ext 296

To learn more about Practica Learning, visit


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